BRANDMARK

One of Bendigo 2004 Commonwealth Youth Games' most valuable asset is the visual identity.  It is an extremely important tool in differentiating us and providing positive associations with all those who come in contact with it.  A visual identity is made up of many elements - when carefully integrated they provide a look, feel and tone of voice for our communications which can influence perceptions, opinions and expectations.

The Games visual identity is restricted in the same way as key brand marks are protected by Trade Mark and Copyright protection.  Authorised users include (but not limited to) the Games Funding Partners, Official Games Partners and Supporters.

If Commonwealth Games visual identity is used without authorisation, any messages or advertisements would have to be retracted, the goods or materials may be confiscated and the offenders prosecuted.